As I write this, I am at the very beginning of building my third business so I know a thing or two about building foundations. And from my experience, we can really overcomplicate this part, and it’s the most crucial part of all if you ask me.
Now first let’s dig into what I even mean when I talk about your foundation, or your energetic standard, because it really has nothing to do with your business but EVERYTHING to do with your business success.
In order for you to have and maintain success in your business you must have an energetic standard. And this is a "rinse and repeat as necessary" process. You must set boundaries for things you will not tolerate at your current level. Then, when you’re ready for new goals, you must have clarity on the things you will no longer tolerate about your current level - are you with me? If not, it’s okay, just keep reading.
With my first business I had no energetic standard. No boundaries. No definition of success outside of finances. My only standard, if you could call it that, was to hustle, hustle, hustle.
Let’s think about what happens to a house with no foundation. At first, it looks like nothing is wrong. The house doesn’t fall immediately. It’s a slow crumbling. A slow caving in as the walls built without foundation lose strength and everything starts to fall in on each other.
This is what happened to me in my first business. I didn’t start with a foundation for myself and so I slowly became buried under the work. Now, I have no regrets and certainly no guilt about how I built my first business because without it I wouldn’t know better, and without it I couldn’t be here helping you avoid this very thing.
There are many famous entrepreneurs that talk about this standard and call it their own name, but my favorite way I’ve heard it taught is by Ed Mylett. (If you don’t yet have your hands on his book ‘The Power of One More’ stop reading this, go buy it, and then come back.) But the way Ed explains it is using the thermostat metaphor.
So with Ed’s explanation of this he says that if your thermostat is set to 75 degrees, you’ll live a 75-degree life. And no matter what opportunities and successes come your way, you’ll always cool yourself back down to 75 degrees if that’s what your energetic standard is set at.
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Here are the two questions I want you to ask yourself in exploring what you want to set your energetic standard to…
Now, writing these things in your journal is important, but what I like to do is get these things somewhere I can see them every single day. Here’s some examples I’ve used before, and you’ll get your best results if you use 2-3 of these instead of picking only one.
Defining and creating your energetic standard is the easy part.
But showing up every day to raise your thermostat, raise your energetic standard - that lives in your consistency, in your daily habits and routines. If you can commit to yourself, I promise you, you’ll build a fruitful foundation for yourself that will stand the test of time.
Casey Crowe Taylor started her career in New York City in the marketing departments of some of the world’s most recognizable brands. She spent 7 years directing supermodel press interviews backstage at the Victoria’s Secret Fashion Show, art directing and promoting branded video content for Birchbox, and developing a first-to-market mobile app with Clinique.
In 2016, Casey started her entrepreneurial career as a wedding photographer, moved on to coaching other small business owners, and is now building a never-seen-before PR agency for women owned businesses. Casey also hosts The Rulebreaker Podcast and has spoken at events for ClickAway and The Rising Tide Society.