You’ve been sold the messaging of, “Earning lots of money will solve your problems.”
And those that sold it…well, they’re theoretically right and they likely meant well by it, but if we had less of an importance placed on quick fixes, easy money, and instant gratification…I wonder if we would be more enticed to take a swig of the Truth.
Someone said, “Make $X a month and you’ll have the time and money freedom you’ve always dreamed of.”
All those entrepreneurship promises of European vacations, having bountiful wealth for your family, finally buying your dream home, and the appeal of the sexy lifestyle marketing... supposedly come to life by the hand of the almighty dollar.
We heard something like, “All I have to do is learn how to MAKE money,” and so we set out to do just that. EARN money.
You can’t *just* have money earned as your end goal.
Or the highly coveted “six figures.”
Or successful launches and five-figure months.
Not even a 50% profit margin will do.
You see, the trouble is, we’re missing the conversation of….what do we DO with the money we’re earning?
That’s the other half of your skill set with money.
In fact, one of those multi-six figure icons of the industry once DM’d me that she knew that being successful with money was 90% knowing what to do with it by managing it well, and the other 10%? Well, that was the earning money part.
And she’s right. The money doesn’t do you much good if there’s no strategy or skill set in place to make that money DO what you need and desire it to do.
Now, I need your undivided attention here.
I’ll bet you’ll see the importance of money represented invertedly – with 90% on simply making money ... and mayyyyyyybe, sprinkled in there somewhere, is someone fighting their way through the algorithm to help teach you how to best use all that money...
The positive habits and thoughts around money.
How to save + reinvest back into your business.
When you can afford to hire.
How to keep your business afloat financially through the valleys.
How to get comfy looking at whatever you’ve got your bookkeeper and/or CPA doing that you thought you could outsource to solve, but find you still don’t *realllllly* understand.
Saving for retirement as a business owner
Building real and lasting wealth.
The money part is a heck of a lot deeper than just making lots of money during your next launch.
You get me?
It should be something like this…
10% – let’s develop the skill set to learn how to effectively MAKE money
90% – and let’s give you a way to confidently manage that money to build long-lasting wealth and profitable businesses that stand the test of time, and how to give generously.
It takes a concerted effort to turn a profit in a business, but it’s something special to take those profits and create true, lasting prosperity with them. Let’s find your path there now.
Right now, you may feel like you are doing ALL the right things and yet your efforts aren't creating more money for your business. Today that changes! Our free 90-day profit planner has helped hundreds of creative entrepreneurs transform their income goals into an actualization strategy since 2019.
Let’s begin with what you’d like to do with your money that feels meaningful, purposeful, and like something that would be worth devoting your time and energy to. Something that has a higher purpose than just you.
Not simply money in the bank. Or your highest launch to date. Or a nice car in the driveway.
Those are money goals which are simply not going to maintain your attention in the long-haul.
Instead, I’m challenging you to something more along the lines of….what would developing a positive relationship with money do for you and for your family? What kind of impact would it make for your kids to watch their parents get together weekly to have emotionally regulated, productive, and fun conversations around money that were intended to make sure everyone felt safe, secure, and taken care of?
I bet you may even have a few financial generational patterns you could take head-on and learn to do something differently.
So, let’s start there and define what would feel really important for you to do with your money.
Because not a soul will be sitting around a dinner table 50 years from now talking about how you made six figures. They’ll be preoccupied by how your home felt, the homemade meals you made, the generosity you scattered into your daily life, and the opportunities you opened up for your family.
Often, there’s a gap in how business owners are using the income from their business to fund their life and what they envisioned long-term.
An example: if you desire a lifestyle where you have stability, safety, and can retire in abundance at an early age, is the way you’re currently managing the money in your business and life allowing for those things?
Are there financial safety nets in your personal and business life that help reduce stress around money and give you a certain level of stability and safety?
A business that makes money is great, but one in which you can confidently manage the money to build the vision is the real goal.
I’ve told every single client and mentioned in every speaking or writing feature some version of the following: managing your money isn’t always fun, exciting, or conventionally “marketable.” It’s simply a repeatable skill that needs to happen in order for you to get what you want out of your money.
It doesn’t need to be perfect or super complicated, it just needs to happen.
Here’s a pared down outline to get you started:
To soften the blow of the “repeat, forever” part – I’ve personally shown up for my weekly money check-ins every Friday now for 8 years and those 15 minutes weekly have paid off in abundance in the form of: becoming debt-free, being able to buy my first home in cash, creating a positive relationship with money that’s healed some major generational patterns, getting financially closer with my husband by aligning our goals and working together on them, emergency funds saved and burned through when the valleys of life sweep me away, retirement money saved, 25+ countries visited, good food eaten and cooked and shared with loved ones…I can’t promise it will be easy work, but I will affirm to you wholeheartedly, it’ll be worth the effort.