Brands represent the personality of a business, whether it’s a professional service or a consumer product you love. Your brand voice and visual identity should evoke deep emotion and your clients should be able to connect with your brand before making that investment.
Your brand’s visibility is a powerful way to increase your brand awareness, expand your message and ultimately increase your impact. You can do this through an omni channel plan and by leveraging the power of PR (which we love!)
As an entrepreneur, creative visionary, and someone who deeply values bringing your message and story to the world, I know what it takes to build a visibility plan that helps turn your community into brand advocates.
But gaining and maintaining visibility is an ongoing process - it’s not a one and done tactic. Whether you’re paying to gain traffic through ads or leveraging organic platforms, the outcomes are the same:
Let’s talk about how to implement your visibility strategy, shall we?
You need to start with the end in mind. Where is your brand going and how do you plan to get there? Many people are focused on the short-term impact (which is great) but we want to think bigger and we want to expand our minds as to what we’re truly here to do.
I want you to think about:
It will take time to get to your long term vision but we want to take actionable steps now to get to that point. Once you’ve finalized your long-term vision we can create short-term goals. I want you to map out the next 6-12 months. These goals are important for defining your strategy and taking realistic steps to execute your vision.
Your ideal clients are looking you up before they invest in you. They’re reviewing your social, website, LinkedIn, podcast episodes, etc.
Your prospective clients want to see the proof is in the pudding, and they want to look up reviews or read testimonials before making a decision to connect with your brand or make a purchase.
It’s not only crucial that you have an online presence, but that your verbal and visual assets are cohesive across the platforms. The touchpoints and interactions are virtually limitless, and this is when the majority of your clients will get their first impressions.
Have you done a digital audit lately? This is extremely powerful especially from a visual and verbal standpoint.
Consider how your website functions and appears across all platforms. Test the features and functionality it provides to customers, review your brand image and existing press placements, and take a look at your messaging. Do these things align with who you are now and more importantly where you want to go?
During your audit, review what’s working and what isn’t, according to your goals. Then you can create an action plan and realign your brand to make sure it’s setup for long term success.
Right now, you may feel like you are doing ALL the right things and yet your efforts aren't creating more money for your business. Today that changes! Our free 90-day profit planner has helped hundreds of creative entrepreneurs transform their income goals into an actualization strategy since 2019.
Once you’ve determined your brand’s vision and audited your web presence, it’s time to determine what avenues you will take to boost your visibility. Your long-term vision is what you want to achieve for the future of your business, but short-term objectives are what help get you there! Remember it takes baby steps each and every day.
Will you launch a podcast? Pitch yourself to the media? If so, how much time are you willing to dedicate to the pitching process? You may need to pitch publications regularly before you get a bite, and it can take some work to refine your pitch.
But it’s worth the time and effort. Both guest content and podcasts offer power in leveraging other audiences. You build authority and trust over time, and you’ll increase your content by being able to repurpose to your owned channels.
Your blog and contributor articles should be valuable to your audience, first and foremost, but it’s important to be consistent. Don’t post or share a bunch of content in a few days, then disappear for weeks. Create a schedule and stick to it!
And if you run out of new ideas, you can repurpose content. For example, a popular article that covers an in-depth topic may make a great podcast or live video Q&A for social media. Get creative with ideas for how you can update or repurpose your existing content.
You have your visibility plan in order, so now all you have to do is execute it. You’re armed with your long-term vision and short-term objectives, the avenues you’ll take to achieve them, and all the aspects of the audit to ensure you deliver a cohesive, positive experience for customers.
The PR process takes time, so don’t get discouraged! You may get rejected a lot before you get your win. It also takes time to boost visibility and gain the attention of your audience, but the sooner you start, the sooner you’ll reap the rewards.
In an increasingly competitive market, brand visibility is a must to stand out in a saturated market and gain your audience’s trust.
And if you need more support you can listen to our podcast, HN Haus, or check out our website for more tools and resources.
Hannah Nieves is a multidisciplinary entrepreneur, creative visionary and voice of inspiration for many. As a recognized expert in marketing, branding and PR, Hannah has been featured in Forbes, Nasdaq, In Style, Business Insider and has spoken at Northeastern University and Nasdaq Entrepreneurial Center.
With a Bachelors of Business Administration from the AACSB accredited, Lubin School of Business Hannah knows what it takes to build, market and promote authentic brands and create bottom-line results.
Hannah began her career in the Capital Markets division of Cushman & Wakefield, one of the largest commercial real estate firms in the world. During that time she worked to market and sell buildings, land and air rights in Manhattan. When she wasn’t underwriting $525,000,000 worth of real estate assets, she was marketing them.
Fast forward to her role as Director of Marketing and Trade Development for California Closets, she was managing a multimillion dollar marketing budget and working with some of the largest real estate developers across the country.
Now she’s the founder of Hannah Nieves Consulting, a full service consulting agency, HN Haus, a network and business education platform for multi-passionate women, and This Hudson Studio, a multifunctional creative studio in the Hudson Valley.
Hannah truly loves the work she does and created this business out of the sheer passion of being able to serve multidisciplinary founders. Since its inception Hannah has served hundreds of brands from across the globe and regularly talks about entrepreneurship on her top rated podcast, HN Haus.
Notable Achievements:
