If you’re anything like our clients, you don’t just want more money. You want freedom.
Times have changed since 2019 and 2020 when it felt like everyone and their mother was on the grind for more and more and more money. We could care less about making more money if it doesn’t come with peace, space, and freedom. In this new era, we’re craving more sustainable businesses that not only bring about greater abundance but greater freedom. We want a well-rounded business that contributes to a greater quality of life. And I believe we can, in fact, have both.
This was one of our client’s burning desires as we began our work together. She had already seen some success in her business, but she was ready for more. The catch? She wanted to scale her business and grow her revenue while simultaneously scaling back her time and creating more spaciousness for her life. We embraced this challenge with open arms because it’s kind of our bread and butter at The Awakening. One year later and she hit a $400k year (with beautiful profits to show) with greater space, peace, and freedom than ever before. How did she do it? I’m breaking it all down for you in this article.
Before we can highlight her growth, we have to highlight her pre-existing foundation.
This client came to work with us inside of our Private Coaching Containers, which meant that she already had some sort of foundation prior to our time together. Why am I sharing this? I believe it’s extremely important for context. If we began our work together prior to her landing clients, building her platform, and honing her craft, it would’ve taken a whole lot longer for us to reach this goal together. For perspective, this client had been in her line of work for years. She’d been running her business for at least 3 years and had more than double that in terms of experience with her craft. She’d also spent time building her digital presence and fostering a community. All of these elements set us up with a strong foundation to build upon.
One of our early focuses together was to diversify her revenue sources.
This client has a service-based business model, but she knew she wanted to prioritize other arms of her company to diversify her revenue. One being her passive income division. She had two primary passive income products for us to play with, and instead of going for a higher volume in products we opted to optimize the ones she already had in place.
Across all of these efforts, we were able to increase her monthly revenue from passive income alone to $5,000 - $10,000 on a consistent basis. This gave her a really nice buffer and diversified her revenue in a big way. Instead of 95% of her revenue coming from 1:1 services that required her effort and attention, we were able to decrease that percentage to roughly 70% coming from services - all thanks to increasing her passive income. With this solid foundation, we only plan to continue decreasing this number and increasing revenue from passive income!
With her revenue diversifying nicely and passive income increasing, we turned our attention towards her Agency arm.
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As her passive income division was growing and demand for her services continued to increase, we knew it was time to audit and assess her positioning and pricing strategy for her done-for-you services. We brought further clarity to her ideal client in this season (as her business is growing quite a bit) and assessed any positioning needs and changes to make at this stage to attract and acquire these people.
Along with that, we conducted a full audit of her existing pricing strategy for high-level services. Taking into consideration her experience, expertise, and overall demand, we made an informed decision to adjust and increase her pricing accordingly. This allowed for an increase in profit margins plus additional budgeting for team members we plan to bring on shortly!
*NOTE: Of course with any change that pushes you to the edge of your comfort zone, fear and doubt can accompany that move. It was incredible to see this client move through that fear and land a pay-in-FULL client for her new rates within the first week of increasing her pricing!
Any time prices go up, I always encourage our clients to audit their client experience and discover new ways to enhance it. It was no different with this client.
The very first thing I did on her behalf was conduct a full, robust, and holistic audit of her sales process from start to finish. This included an assessment of her outbound marketing, inquiry process, sales call flow, proposal structure, and follow-up process. We discovered that the most room for improvement was within her proposal process. So we rehauled her proposal, wildly elevating the look, feel, and overall experience for new potential clients, and saw great success with these changes!
It’s important to note that prior to this, we had already done a deep dive into her clients' experience post-purchase. This gave us the opportunity to refine, streamline, and elevate their experience as a client from on-boarding and calls to project management and team interaction. Otherwise, this would have happened at this stage as well! Even more important than a well-thought-out sales process, we want to ensure that our clients are receiving the best of the BEST inside their post-purchase experience.
Our final area of focus was team development and overall leadership.
Truth be told, this is a piece we’ve worked on (and continue to work on) throughout the entirety of our time together. As your company is growing and scaling towards 7-figures, one of the most important things to develop is your ability to lead well and develop a strong team. This is a huge sustaining factor to your growth! Throughout our time together, we worked to optimize existing positions within the team, having hard conversations, and refine infrastructure to keep everyone better organized and equipped to facilitate their roles.
As her company continued to grow - and her vision for growth became that much clearer - we knew some shifts had to happen to support that vision. We worked together to clarify new positions needed to continue scaling while giving her more of her time back to prepare for her new season of motherhood!
Our client’s vision for success was $400k with space and freedom. (And this vision only continues to grow.)
But the real question here is what is YOUR vision? What do you want out of your business? What type of growth do you want to experience? And even more than that, how do you want to feel as you experience those new levels of success? I want to be the voice that tells you it’s all possible, and there are SO many paths to take to get there. This is the story of how we helped our client with her vision. Imagine what YOURS could look like.
Ashton Smith is the CEO and founder of The Awakening, a platform dedicated to helping women in business build intentionally so they can leave a powerful legacy behind. She helps early-stage all the way to established entrepreneurs own their power as CEO, deeply connect with their vision, & sustainably scale their businesses.
