Jordan
But if a queen does not feel confident in her role as a queen, she might find herself yearning for their approval for them to perceive her as an authority. So she might place herself on this pedestal and put herself higher and higher above her people in an effort to prove something that everyone already accepts as a truth.
Ashton
Ooh, that's good. That's good. I'm Ashton Smith. And I'm Jordan Long. And we're coming in hot. We're seventh generation entrepreneurs with a passion for fusing creative expression and business fundamentals to help entrepreneurs powerfully expand their companies.
Jordan
Legacy Creator is a show for creatives, big thinkers, and visionaries who are doing business differently. Together, we unpack topics to help you embody your creative identity, develop as a leader, and powerfully grow your business.
Ashton
In a nutshell, we're calling you out and calling you higher. Are you ready for it? For someone who is on their first day of their period, you have a lot of energy.
Jordan
I love when I get on my period. I'm like, let's go.
Ashton
I am so curious what other people's experiences are with that because first day of my period, I am like on the couch with a heating pad.
Jordan
I am not high energy. I don't know. I think it's like physically not like the best, like you have cramping and stuff, but I just feel so good. Like I'm ready to go. I'm like, I have mental energy and clarity. Yeah. I'm like feeling it. So yeah, it's been good. It's been good.
Ashton
It's been good so far. That's the best energy for today's episode. All right, you guys, welcome back to Legacy Creator. Today, we're going to talk about the concept of authority building, but probably in a light that you have never heard before. It's a little bit different, as always, like our conversations are just always, we got some unique spin and angle that we're bringing to the table here. We got to entertain the people. We got to have like some meaningful conversations. But, you know, when Jordan and I synced up to create and outline this episode, one thing that we kept coming back to that we see every single person and their mother talking about in the online space is I want to be seen as more of an authority. And I think like I've even felt that before. You know, I think it's, we place a lot of pressure on the concept of authority building and the online space, because we think that we have to be seen, you know, in X, Y, Z way for people to respect us, for people to work with us, for people to, you know, buy from us. And I think in some ways that is true, like your brand perception is important. That's why PR is a thing. But I do think that we've seen emphasis placed on authority building in a little bit more of like an obsessive way. And it's become a little bit unhealthy. And I think it has some negative consequences that we aren't really considering. So a couple of things here, it can really stifle your creativity because when you are constantly thinking about, I need to be seen this way, I need to be perceived this way. You are going to be putting yourself in like so many molds and so many boxes. You're going to be creating to essentially be something to your audience versus just being who you are and letting your work and your creativity flow from that place. And then secondly, it really is putting like a wall and a barrier between us and our communities. I think sometimes we think authority building is somehow this bridge of connection. because it somehow builds trust. And I think that in a way, authority building can enhance trust. But if you're constantly so obsessed with being seen as an authority, it actually presents more of a barrier than it does create trust with your community, because you're almost making yourself so out of touch and so far away from your community. So as always, we like to go to the definition here of what we're talking about. And if we look at authority, I want to read off a couple of definitions here. So the power or rights to give orders, make decisions and enforce obedience. or the power to influence others, especially because of one's commanding manner or one's recognized knowledge about something. I think we can all agree. Like the second one is more so applicable. That's what we're trying to do. When we say authority building, we're trying to make sure that we have this presence that can positively influence people. But at the end of the day, I really don't think that this is like the key to success that we've made it up to be. I don't think it's like as big of a deal as the online space has made it.
Jordan
Yeah, I think that in the definition, it literally says one's recognized knowledge about something. And I feel like that's why people place such a heavy emphasis on it, because they want to be taken seriously. They know what they're talking about. They have knowledge on something. But I feel like that shouldn't be the primary focus.
Ashton
It's definitely not the big key. I would say if we really get down to the heart of it, what really matters, especially in today's climate, in our online world where people do have trust issues, with making investments in the online space, rightfully so, because people have been burned. What really matters is creating a brand presence that people can connect with, they can trust, and they feel like they can actually partner alongside. And people don't necessarily want someone that's kind of barking orders at them. And I think sometimes when we like fully lean into, I am this big authority, we create that barrier. And we're almost like on the top of a mountain, like speaking down at people, but that's not what we want. Like we want to actually find common ground in order to connect with people in order to connect with brands. And people at the end of the day, they want to be invited into some sort of relationship with you. And I think that your marketing allows you to do that. And more importantly, they want to receive solutions from you. You know, you can talk all day about this, when this achievement, this accolade, like how much of an authority you are in this, this, and this realm. But until you start providing true solutions for your community, they're not really going to care how much of a quote unquote authority you are.
Jordan
Yeah, and I feel like the the issue with authority building sort of content is the focus has kind of shifted instead of it actually being on like, Oh, I'm knowledgeable about this thing. So I'm going to share on this and I'm going to build authority from, from that place. It's more so we're trying to build authority by showing all of the things we have accomplished. Like that, I feel like has become more of the focus. It's like, I have done this thing. I've helped our clients do this, this and this, which like some of that is okay. Like some of that in your marketing is okay to like display, like, the case studies and the things that you've been able to accomplish, like that's fine. And I think some people in your audience probably enjoy seeing some of that, but yeah, the focus shouldn't be so much on like, here's the accolades. It's more so about showing and displaying your knowledge about something. I think that's ultimately how you actually build authority. But I kind of wanted to dive into like Like what is authority building content? And like, what are we really talking about? I wanted to kind of break it down before we really dive in. When I say authority building content, I'm referring to content where like the sole purpose is to display and prove you're an authority, whether that means showing how you reach seven figures in your business or how you help the client reach their first six figure year, stuff like that. Like it's more about showing like your achievements in an effort to display your authority. Uh, and I feel like we see this a lot sometimes in service-based businesses. Like if you're a coach or consultant, I think in a way you are trying to sell yourself. You're trying to position yourself as the authority and like that you have the solution to their problem and you can help them find the answers to their questions. Um, you're trying to position yourself as the expert. So like, I kind of understand wanting to share some of your achievements and your accolades, like things that you have been able to accomplish, but I think we've got it kind of warped in focusing so much on showing our accolades versus displaying our knowledge and our expertise on something. That's, I feel, where the issue really lies, ultimately.
Ashton
Yeah, I think sometimes in the online space, we get so swept up in everything and we forget what business is about. Business is about providing solutions to problems. And there is a whole wide variety of problems out there. Like someone might be, you know, needing comedic relief when they get onto Instagram, when they work with your brand, they're wanting more than that. You know, are they wanting to purchase an actual product, a painting that like brings joy to their home? Like, That's actually a solution to a problem. I mean, we're looking for art right now for the nursery, for example, we haven't found the right thing, but that's, that's a problem that I have. That's a solution that an artist can solve for me, can bring to the table for me. Same as drew with your, you know, services and your products, like people truly want to know. Is this person going to be invested in me? Is this person going to like truly bring something to the table? It's going to help me. That's going to solve problems for me. That is what business is. And so are we saying to root out all of these pieces, showcasing how you help people? Absolutely not. Some buyers are going to need some of that content. Um, I know for me, I even appreciate that, but But it's all in moderation because if someone comes to your page and all they see is just a bunch of content about you, all of your goals, all of your achievements, all of these things that we list off in the online space. And it's like majority of that conversation. They're not really going to feel like there's anything there for them. They're not going to feel like they want to stick around because there's no value necessarily in that. At the end of the day, I think a lot of authority building content it's really valuable in the later stages of the sales process when people are truly vetting you and vetting your brand. And so of course, like we have promotional and sales driven content that we're going to share through our brand. And we recommend that you do that too, but we don't want to be doing it every single day, all day without also coming in to provide value. And like Jordan said, showcase your expertise and your knowledge, because in a way that actually builds so much more authority in those earlier stages with your audience when they need to understand, who are you? What are you good at? How can you help me? Like they have to have the answers to those questions before they even consider buying from you.
Jordan
Yeah. I think with authority building, it's like, we're focusing so much on us instead of providing solutions for the audience, for the customer and like, like you just said, that's the ultimate goal, you're you're providing a solution to a problem. And you should be putting your customer, your ideal client at the forefront of a lot of your content. It should be about them. It should be about like, how am I serving them? How am I giving them value? How am I educating them? How am I helping them with their, with their needs and their problems? Like that's what it should ultimately be about. And I, I also feel like another really big issue with this authority building sort of content of just like showing our accolades and all of that. I feel like one of the root issues of that, is that we're trying to prove something. We're trying to prove ourselves to other people, to our audience. We might even be trying to prove something to ourselves in that process. And it's a lot of like striving to prove.
Ashton
Yeah. And I think, you know, we have to realize too that being perceived as an authority is a whole lot different than actually being an authority. And if you're trying to show up and be something that you're not, you're going to feel so misaligned. And I, I have personal experiences with this. I have worked with clients behind the scenes, you know, or I've seen this in action where you get swept up in this notion that you need to be this thing. You need to showcase these things. You need to be X, Y, Z in order to be a true leader, in order to be qualified, in order to be, you know, um, a correct or a safe investment for someone. But at the end of the day, you need to lead from your true authority and your power versus trying to prove that versus trying to strive for that versus trying to be something that you're not. Um, you know, I think for me, I've definitely gone through seasons where I felt like I had to be perceived as someone who had it all together or someone who had all these incredible experiences in my own journey and like case study after case study for our clients and our community. And although we have those things, that doesn't have to be the focus 100% of the time. I was just so swept up in that notion that I was literally carrying anxiety with me. Like every single day I was showing up to client calls which like at this point I am so in love with facilitating and I was so full of anxiety, so full of nerves because I was trying to be something that I wasn't. So at the end of the day, trying to be an authority is like wearing a mask. It's, it's truly not real. It's putting on a facade and this doesn't really show who you truly are at the core because it's coming from a place of proving and striving. It might show your accomplishments and your experience, but it doesn't showcase the real you. And at the end of the day, that's what people really want to know. They want to know the real you behind the accomplishments, behind the client wins, in order to establish trust and respect before they care about vetting you in order to invest in you.
Jordan
Amen. I always like to really dig deep into a topic and like unpack all the layers that I possibly can. And I feel like when I was really thinking about this and like, why, why are we trying to prove? Why are we trying to prove ourselves? I think there's like a couple big root issues here that a lot of people might be experiencing. Number one, you might be trying to prove yourself because you're not confident in yourself. you're not confident in your abilities or your strengths or your unique gifts and characteristics, you're not confident in your products or services. And so you feel this need to like, fluff yourself up a little bit and try to like, again, like put on a facade, you're trying to wear a mask, because you're not comfortable with you, you're not confident, you don't feel confident in what you bring to the table. You might be trying to prove it to your audience. But not only that, you might be trying to prove it to yourself deep down because you're just not confident in the way that you should be. Like you should be confident in yourself. But the second point I also wanted to touch on here, um, and I feel like this is a really big one. I feel like some people might be trying to prove themselves through their authority building sort of content because they feel like they haven't been in the game long enough. They feel like they don't have enough time under their belt. And like, so they're trying to prove that they belong in this space. And I was thinking about people like John Maxwell or Tony Robbins, like these really big name speakers and coaches and like so many business people, so many business owners would love to work with these people because they have a lot of lived experience. They've been around the block a time or two, like they, have learned so much from their many successes and their failures. So like that sort of knowledge that is accumulated over a long period of time, like it is worth its weight in gold. It's, it's amazing to learn from people who have come before you. Like I think about our dad, like he has taught us so much, but at the same time, I think that even if you haven't been in the game for like 10, 20, 30 years, you still have something unique to bring to the table. you still provide solutions to problems, you have knowledge that some people don't have. And those people need you to show up, they need your knowledge and expertise. So you need to show up and your knowledge and expertise for those people. They need your guidance, they need what you bring to the table.
Ashton
I think when you look at someone like a john Maxwell, or Tony Robbins, or Steve Jobs, whoever it is for you, they had to start at ground zero, they had to have a day one, they had to be a beginner, they had to put skin in the game and show up when you know they didn't have all this lived experience. And so you're never going to develop that level of um, growth, authority, experience, et cetera. If you don't show up now, you know, I think a lot of people are so afraid of like being a beginner and I get that. I totally get that because I know for me, I felt so much imposter syndrome coming into the online space because you do have some people in our space that come from corporate and they have like a decade of experience under their belt. and they're coming into this space with so much more lived experience, but there are unique things about my journey and my story that other people don't have. And the same is true for you. And it's not to list these things off because we need to prove anything to anyone, but it is to say that you got to get grounded in what qualifies you. You got to get grounded in the value, the unique strengths that you bring to the table. You have to know who you are and you have to daily develop that confidence. I know that was one of the first things Jordan hit on here is like, We try to prove ourselves through showcasing how big, bad and authority, you know, how big of an authority we are because we deep down don't really feel confident in ourselves. And that comes down to more of an inner identity issue. And that's why we always come back to that concept. And we talk about things like this before you can show up and be this big, you know, authority, someone like a John Maxwell who has all of this incredible lived experience. you have to develop that confidence in yourself and you have to be willing to be a beginner, to be someone that is in the early stages, to not have it all figured out. And also you'll never have it all figured out. Like I'm sure like Tony Robbins, you know, would even probably admit that. So at the end of the day, be willing to start at ground zero, be willing to start at day one. And like Jordan said, know that even if it is your day one, you have value to bring, like you have solutions to bring to the table to people that have real world problems and needs. And if you don't show up, yeah, they'll find someone else, you know, like they'll find someone else out there that can provide that solution, but you can bring a unique spin on that thing, no matter how much of a beginner you are. At the end of the day, we really just want to hit on like you have nothing to prove. Like you don't have to come from this striving, proving, chasing energy because at the end of the day, we can promise you people feel that. Like people feel that I know I've like felt that when I've seen certain content pieces before, it's just people feel that energy. But when you show up and you truly exude confidence and an attitude of, I am here to serve, I'm here to be humble. I'm here to learn and also provide value. Like people feel that energy. And to me, that is so much more valuable than someone showing up and saying, look at how big and bad and awesome I am. Like I want to see that someone is here to serve, here to bring value. Like that's someone that I want to work with. So you don't have to know it all. You don't have to have it all together. You just have to show up with what you have right now and continue to develop. Like that's all we've done. I felt like such a beginner at so many stages in this journey. And even now, you know, we look at the grand scheme of things like this business is only like five years in and truly in the grand scheme of things, that's still, early days, I was actually listening to this voice memo. Um, my dad, he records these inspirational voice messages and he sends it out to like our friends and family. It's almost like a private podcast. It's really fun. He was recounting a story and talking about how they were 14 years into their business. And he referred to that stage as being still very in the beginning stages of building a business. And I was like, mind blown perspective shift because the online space will have you think That like, you know, you're so far along when you've been in for a couple of years at the end of the day, like that's still very early stages for a company, but be willing to embrace those early stages. Show up with what you have right now and continue to develop. That's the whole point. And you'll continue to grow, develop your confidence and be more and more of a true embodied authority, not someone who's trying to prove their authority. Amen. So we want to shift gears here a little bit because I do really feel like this is an important angle to hit on. And I touched on it very briefly at the beginning, but at the end of the day, I see this happening all the time. In the name of authority building, we can actually deter our community. We think it's this bridge of connection to building trust, but sometimes in excess, again, we're talking about in excess. We're not saying to cut this out like entirely, but in excess, if this is 80% of your focus, it actually pushes people away from you and your brand.
Jordan
I think about a queen rolling over her kingdom. A queen is a queen by her title, right? Like a queen is just a queen. It's plain and simple. Like it's a widely accepted fact. Like you get, uh, what's the word you get? You're like in the coronation, you get inducted in. You know what I mean? But you like become the queen and it's your title and that's plain and simple fact. Everyone accepts that you're the queen. But if a queen does not feel confident in her role as a queen, she might find herself yearning for their approval for them to perceive her as an authority. So she might place herself on this pedestal and put herself higher and higher above her people in an effort to prove something that everyone already accepts as a truth. Ooh, that's good. And that's good. Everyone already accepts that as true, that she is the queen, but then she's trying to prove herself. She's trying to put herself on this pedestal. Like why? Like what's the point of that? When she does that, it's only creating a wider gap between her and her people. She's just building herself up and up and up and creating this, cavernous distance between her and her people. And in doing that, the people might lose their connection with their queen, but they also might lose respect for her. And I feel like that is hot tea right there.
Ashton
That is some serious hot tea.
Jordan
Think about that. I mean, I think about princess Diana, who was known as the people's princess and like when I was thinking about that, I was thinking about like, why, why do people love her so much? And I feel like at the core, she just was who she was. And she was like kind of unapologetic about it. She just owned her. She had this regal presence about her. I think just naturally she, She was like the people's princess. She really was. I feel like that's what I would want in like royalty. You know, she related to her people. She was relatable. She was able to get on their level. She was able to talk to people. She was compassionate with people. She was empathetic towards her people. And I feel like the people really connected with her and not even just the people over across the pond, but like people who were not even in the UK. Like I think about our mom, she loved princess Diana. Like we're in America here. Like we're not even, we have no stake in that, you know? But a lot of people in general during that time just loved her and respected her and felt like they could probably have a conversation with her. Like they could probably have tea with her. And I feel like that's a really great example of a, of a true leader is someone who's willing to get on their people's level and like meet them where they're at and talk to them. If you're trying to place yourself up so high and put yourself on this pedestal above everyone else, like there's going to be this huge disconnect and the people aren't going to feel like they can even talk to you or they can relate to you. Like there's no relatability and there's also like a lack of trust and maybe even a lack of respect there.
Ashton
When you said she just knew who she was and she had a regal presence about her, I straight up got goosebumps. And it's so true. Like when you know who you are, you stand in that. you truly own that sounds cheesy but you carry a presence like about you like you open up that virtual room and you bring that presence with you you show up in a physical room you go into a sales call you carry that presence with you because you aren't coming to strive and prove and be something that you're not. You're just operating from a true place within that is so authentic to who you are. It doesn't mean that you're perfect. It just means that you're owning who you are. You're being who you are and you naturally, when you do that, But like you unlock a true and powerful presence that I feel like we all uniquely have and carry, but you can't access that. You can't bring that if you're trying to be something that you're not. And so many people in the online space are trying to be something that they're not. We're trying to be what we think everyone wants us to be so that we're respected, so that we're seeing a certain way as an authority. When, if you would just show up as you are, you are already an authority.
Jordan
Tea, piping hot tea alert.
Ashton
I mean, that just reinforces everything that you shared in that example. It's like, if you're a queen, you're a queen. But if you're going to be doubtful and insecure in that, you're going to try and overcompensate in so many different ways. And people are going to feel that insecurity. But if you actually just own and show up as that true authority figure, knowing who you are, that brings a presence with it. And that truly is what builds trust and respect. I think another thing we lose sight of is when we're so focused on trying to be perceived as an authority, we really do lose relatability. And I think this is significant because if people can't relate to you in any way at all, they're going to have very little faith that they are equipped to be supported by you. So it almost has this feeling of like they're out of my league or they're too far out of reach, too far out of touch. If you feel like someone is so far ahead of you and they've never been through a similar experience, right? You're not going to feel very confident that they can help you. If that makes sense. You know, I even think about someone who would invest in like a Tony Robbins. Well, Tony Robbins has shared dozens and dozens of stories of real world experiences that he has had with failure coming from poverty, you know, overcoming. And so even though he is. in a league of his own, whether you like him or not, it's just undeniable that he is. There's still a relatability factor there because he isn't just riffing on and hitting on all that he is and how high up he is and how amazing he is. He is constantly talking about problems that he wants to solve in the real world and he does share stories of where he came from. So that's what I'm talking about here. You know, I think that you can still be awesome, amazing and have your expertise. Don't make yourself smaller than you're not. That's not what we're saying, but you don't want to lose relatability and you don't want people to feel like disempowered when they come across your brand presence because they will subconsciously think to themselves, I can't compare to that. Like there is no competing with that. There is no even like receiving support from this person. They're too far ahead. They're too out of reach, too out of touch. You know, I'm not equipped to be supported by them.
Jordan
Yeah. I think the ultimate illusion of authority building really boils down to, we think it helps build credibility with our audience. When in reality, it can often deter people from wanting to work with us or feeling like they can work with us. the illusion of authority building is we think it's building trust when in reality it's creating a disconnect. We think it's building this bridge to connection when really it's creating this like cavernous like distance between us and our audience. And yeah, we're building ourselves up so much through that content, like kind of fluffing up the ego that our people don't feel like they can relate. They don't feel like they're on the same level. Hmm.
Ashton
Yeah, they can't relate to us at all. And I think at the end of the day, what we came to the conclusion of is that it really, at the end of the day, isn't about authority. It's about trust. And I think the two are closely tied together, especially in our minds. Like Jordan said, we think that showing up this way is building trust, but actually we just wanted to illuminate, you know, a different thought today that it might be creating more of a gap. It might be pushing your people away. So how can we come to the table and express the wins that we've experienced, express the value that we bring to the table and therefore showcase the authority that we do truly already carry, but how can we go even deeper and really unpack and peel back the layers of like, how do we build trust with people? How do we truly create that trust, especially in an online space where people are very skeptical and they have a lot of questions before they invest in people. How are you building true trust with the people in your community?
Jordan
Building trust is so much more important than being perceived as an authority. I mean, when you think about like the queen example, you might carry the title of queen, but if your people don't trust you, they're probably not going to even listen to you. If they don't have any trust or connection or relatability, they're not going to listen to what you have to say. I mean, I think about princess Diana again, the people trusted her. I feel like if she asked people to do anything, they probably would have done it. She just was real with people and she just was who she was. And she stood in that regal presence that she carried. and the people trusted her deep down. That's what it was really about. It wasn't about her being on some pedestal and her being seen as an authority.
Ashton
So the real question we just want to propose and leave you with is like, how can you build trust? How can you build trust with your audience? And of course we want to run through a few things to consider and keep in mind as you're showing up through your content, through your presence online, through your marketing. The first point here, which may sound extremely cheesy, but it is so crucial is truly be authentic to who you are. Like don't try to be something that you're not. Don't try to prove, don't try to strive. Don't try to chase, just be who you are and really like dig deep and understand who you are and what you bring to the table. Like what is your unique identity? Like what is your unique experiences? What What strengths do you have? What's your expertise? What's your unique perspective? Like all of those things make you unique and they also are going to be unique value add pieces for your community through your content and also when people invest in you. So really own that, own who you are. Don't try to be something that you're not. Like I said, people feel that like they pick up on that energy and when you can tap into truly who you are, that is going to unlock this powerful presence that you're going to carry with you. into every single room, into every single conversation. And it almost has this grounding feel to it. It has this calm and peaceful presence to it. When people feel like they're around someone who truly knows who they are, there's something so grounding in that. There's something so empowering in that because you're not picking up on their nervous, striving energy. You're around someone who's truly grounded. And so that's the most powerful thing that you can do is just truly show up and be authentic to who you are.
Jordan
Amen. On top of that, create bridges to connection in your content. Show that you understand your client's pain points, which creates compassion. and it makes them feel seen, show them that you've experienced those same pain points, show them those lived experiences that you've had, which create relatability, meet them where they're at, be willing to listen to them, be willing to have conversations with them in private conversations with people and sales conversations behind closed doors. If you're in the DMS with people, be genuinely curious with them and be open-minded with them, be willing to listen. And if you're not naturally like this, if you're not naturally, you know, empathetic or compassionate in that way, you might have to work a little bit harder on it, but posture yourself in that way to be open-minded with people and be genuinely curious with them, ask them questions and listen to them find common ground, which again, creates relatability and connection and And build your rapport with them from there.
Ashton
Yeah. I have so many conversations, even, you know, specifically on Instagram where people send me messages and they're like, you're like one of the only people that I've encountered in the online space that actually seems like they genuinely care. and taking an interest in me or my life or my business because you know so many people are just so quick to pitch and sell and we're all about some proactive pitching like I ain't gonna hate on that but you've got to do it in the right way and you really do have to show people that you care and that you're here to connect and you're here to invest in them and I think even in today's climate people are taking longer to make buying decisions and to truly pull the trigger and invest And so what are you doing in that time to develop your relationship and connection? Not always with the 100% goal of, I have to sell this person, um, because people are going to feel that energy, but creating an opportunity to invite them into a container. And if it is for them, awesome. And if it isn't, you never know what doors open. I mean, I've had so many connections where it turns into a collaboration or they come back and want to work with us later. Um, they refer us, I mean, you know, you never know what's going to happen. And the more connections that you make, the more connected that you are, it's proven that the more successful you're going to be in your business. So take the time to not be so high up and to really come down and meet your people where they're at. Be engaged, ask questions, listen. And then the final piece here is consistently show up and really display your knowledge and your expertise versus feeling like we always have to list off all of these accomplishments and how amazing we are, which we know you're amazing. We love that for you. So like own that. We aren't trying to make you smaller than you are, but We do want to make sure that your audience is receiving true value and that you're being perceived in a very positive light because we know the value that you can bring to your community and through your business. Um, and this is really one of the biggest ways that you can build trust with your community by bringing value. You are speaking to people that have problems that you have solutions to. So let's actually bring those to the table. Um, this can be through your, you know, Instagram presence through blogging, through even collaborating, like guest podcasting. Um, but one thing Jordan put in our notes, I think is just so powerful is to display your authority versus say that you're an authority. I think that's so powerful. It's like walk the talk, like show what you know in real time versus saying. what you know, and people are going to have so much more respect for that. Providing true value for your community for the very real problems that they have. That is one of the greatest ways to develop your authority and really be seen as an authority. People respect that and they're really grateful when you show that you're willing to invest in them and provide solutions to their problems. Amen. Ameneth. Ameneth. Amazing. Well, we hope you guys enjoyed this episode. We hope, as always, that it gave you just a different perspective, expanded your way of thinking, and we hope that you'll take these tips into your digital presence. If you enjoyed this episode, please feel free to share on Instagram. Tag us at myawakeningco or at Legacy Creator Podcast. And we'll definitely reshare and appreciate it so much. We'll catch you in the next one.
